Analytics

Where it lives

What's collected per platform

Each platform exposes a different set of public metrics. PostRite collects everything available with the permissions you already granted when connecting the account — no extra authorization is required.

Instagram's reach, saves, shares and views need a permission we only started requesting recently, and Instagram does not grant permissions retroactively. Accounts connected before that keep reporting likes and comments only — the connection card tells you when reconnecting would unlock the rest.

How collection works

• The first snapshot arrives about an hour after a post is published.
• After that, metrics refresh once a day for the post's first 30 days — the window where almost all engagement happens.
• After 30 days the final totals stay visible on the post forever; the Analytics page charts the day-by-day engagement gained while the post was being tracked.
• The Analytics page numbers are the engagement gained within the selected period — a post published before the period still counts while it's in its 30-day collection window, but only the growth that happened inside the period.

Insights: learn from your own history

The Insights tab of the Analytics page answers questions the period charts can't: when do your posts perform best, and what kind of content works for your audience? Everything is computed from your organization's own posts over the last 12 months, in your organization's timezone.

• Best time to post — a day-of-week × time-of-day heatmap of the average engagement your publications earn, with your top slots highlighted.
• Content type — average engagement for video vs. image vs. text-only posts.
• Posting cadence — how engagement per post relates to how many times a week you post.
• Post vs. your average — each post's detail view shows how it performed against your own average (for example "+45% above your average"), overall and per platform.

Here, engagement means the sum of all metrics collected for a publication (views, likes, comments, and so on) over its lifetime. Insights unlock once at least 5 published posts have metrics, and buckets built from only a couple of posts are marked as small samples — treat them as hints, not rules. A platform filter lets you compute every block for a single network, which is also the honest way to compare numbers across platforms that expose different metrics. Reach is reported alongside them but is deliberately left out of the engagement total: it counts people who saw the post, not people who interacted with it.

Platforms without metrics

• LinkedIn — LinkedIn restricts post analytics for personal profiles to a partner program; PostRite doesn't have access yet.
• Google Business — Google removed per-post metrics from its API; only location-level performance data exists.
• Threads, X/Twitter, Discord, Telegram, WhatsApp — these platforms don't expose usable per-post metrics with the current integrations.
• Mastodon, one caveat — a few instances are configured to refuse anonymous reads. On those, regenerate your instance application token with the read:statuses scope and reconnect; everywhere else it works out of the box.

Posts on these platforms simply show a small "metrics not available" note on their platform card.

Permissions inside PostRite

Every organization member — including Viewers — can see post metrics and the Analytics page. Analytics is read-only and available on all plans.

AI assistants

If you've connected an AI assistant through MCP, it can read the same data with the get_post_analytics, get_analytics_summary, get_top_posts, and get_analytics_insights tools — see Connect AI Assistants.