TikTok
Connect your TikTok account to schedule and publish videos and photo carousels.
Requirements
Business or Creator Account Required
TikTok API access requires a Business or Creator account. Personal accounts cannot be connected to third-party apps for publishing.
Connecting Your Account
- Go to the Platforms page from the sidebar
- Click Connect on the TikTok card
- A popup will open - log in to TikTok
- Authorize PostRite to post on your behalf
- The popup will close and your account will appear in the list
Supported Features
- Upload and publish videos (published directly to your profile)
- Publish photo carousels (1-35 images, published directly)
- Add captions up to 2,200 characters (videos)
- Photo title: carousels also carry a short headline of up to 90 characters—leave it blank and PostRite uses the first line of your caption
- Schedule posts for future publishing
- Privacy controls: Public, Followers, Friends, Self Only
- Duet & Stitch settings (enable/disable for videos)
- Comment controls (enable/disable comments)
- Brand content disclosure (paid partnership toggle)
- AI-generated content disclosure (AIGC toggle — videos only; TikTok does not accept it on photo carousels)
- Custom covers: pick the video frame used as the cover, or choose which carousel image is the cover photo
- Add hashtags and mentions in captions
- Post analytics: daily views, likes, comments, and shares on published videos — see Analytics
Video Requirements
| Specification | Requirement |
|---|---|
| Format | MP4, MOV |
| Aspect Ratio | 9:16 (vertical) recommended |
| Resolution | 1080 x 1920 px recommended |
| Duration | 3 seconds - 10 minutes |
| File Size | Up to 2 GB (PostRite's upload limit — TikTok's publishing API accepts up to 4 GB) |
Photo Carousel Requirements
| Specification | Requirement |
|---|---|
| Format | JPEG or WebP — TikTok rejects PNG, so PostRite converts PNG images to JPEG automatically when publishing |
| Images per post | 1-35 images |
| File Size | Up to 20 MB per image |
| Title | Up to 90 characters (optional — defaults to the caption's first line) |
| Description | Your caption, up to 4,000 characters |
How Publishing to TikTok Works
TikTok publishes asynchronously: PostRite hands the post over, and TikTok then downloads your media and publishes it — usually within a minute. PostRite checks back with TikTok after publishing to confirm the result, so if TikTok rejects the post at that stage the post is marked as failed with TikTok's own reason instead of silently appearing as published. Everything PostRite publishes goes to your profile feed — a video or a photo carousel. TikTok Stories are not available: TikTok's publishing API has no story option, so no scheduling tool can post one.
Best Practices
- Vertical format: 9:16 videos perform best on TikTok
- Hook viewers early: First 3 seconds are crucial
- Trending sounds: Use popular sounds when possible
- Hashtags: Use 3-5 relevant hashtags including trending ones
- Consistent posting: Regular posting helps the algorithm
- Optimal times: Generally 7-9 PM local time performs well
Troubleshooting
Can't connect my account
- Ensure you have a TikTok Business or Creator account
- Try clearing your browser cookies
- Make sure you're logged into the correct TikTok account
Video fails to upload
- Check video format (MP4 recommended)
- Ensure video is under 10 minutes
- Verify file size is under 2 GB
- Check if video meets minimum 3-second duration
Low engagement after publishing
- TikTok's algorithm needs time to distribute content
- Ensure video is high quality and engaging
- Post during peak hours for your audience